Industry boundaries have been shattered, much of standard management practice has been thrown out the window, and traditional models of strategy and growth have become obsolete. Gary Hamel and C.K. Prahalad's profound concepts and methodology have supplanted them, and their much-admired thinking has already spawned a new language of strategy.
They establish a coherent paradigm for how today's CEOs might identify and achieve heroic goals in tomorrow's marketplace in this book. Their masterful roadmap explains how executives should balance competing today while laying the groundwork for future leadership.
Gary Hamel is a co-founder of the Management Lab, an organization that develops technology and tools to assist breakthrough management innovation. He is a member of the London Business School faculty. Professor Hamel's groundbreaking works have been translated into more than twenty-five languages, and he has been hailed as the world's most important business thinker by the Wall Street Journal. The Future of Management and What Matters Now are two of them. Visit GaryHamel.com for more information, and Humanocracy.com for information on Gary's newest book.
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