"How can I get on a board?" Betsy Atkins is frequently asked. So, after more than two decades in the boardroom and a variety of responsibilities in both public and private enterprises, she's ready to spill the beans. She shows you how to create your own personal brand as well as how to stay current and flourish in this book. She offers advice on how to maximize the effectiveness of your own network (and the most enjoyable.) Betsy explains how to present your talents and qualifications in the best possible light in order to land that board interview, as well as how to prepare for it. However, obtaining a board seat is only the beginning of your quest. Once you're on the board, you'll want to be the best board member you can be, assisting your companies in growing and prospering so you may advance to the next, better board position.
She discusses how to make your board work for you and be a true accelerant for your company for new CEOs and entrepreneurs, including the role of the board, selecting new board members (and getting rid of the bad ones), maximizing board meetings, and building board relationships to ensure your success as a CEO and your company's success.
A collection of essays and takeaways from Betsy's time as an operator, board member, and advisor to some of America's largest and most well-known public corporations is also included.
Prospective board members will be invigorated and driven after reading this book to develop their own personal brand, cultivate it in order to get a board seat, be a better board member and CEO, and continue to educate on the issues facing boards today.
Betsy Atkins is a businesswoman and business executive from the United States. She was the former chairman and CEO of Clear Standards, Inc, a prominent provider of enterprise carbon management and sustainability solutions using SaaS Software. Clear Standards was purchased by SAP in 2010.
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